Mascara Monday: It Cosmetics Lash Blowout Volumizing

 

Claims
–Biotin infused formula
–No clumps or flakes
–Blowout lift, volume, and drama that lasts
–Super black pigment
–Specially designed wand with microspheres to catch all lashes to separate, lift, and volumize
–19x volume

Price
–$25
Ulta, itcosmetics.com, qvc.com, Sephora

Shade Range
–1 :: super black

Pros
–Packaging
–Cruelty free
–Ingredients :: biotin, to promote stronger, healthier hair
–Soft grip for easy application and control
–Paraben free
–Buildable, can be more natural or dramatic
–Length
–Brush shape
–Separation
–Volume
–Ophthalmologist tested
–Not too wet or too dry
–Held a curl
–No flaking
–No smudging

Cons
–Expensive
–No waterproof option
–Get a lot of product on the wand, can get a little messy

Final Thoughts
This mascara was developed in collaboration with Drybar to bring the benefit of a salon blowout to your eye lashes. I love the formula and how easily it builds as well as the consistency. The packaging is so FREAKING cute and I think it’s a really innovative collaboration. I love the wand shape and the bristles. You do get a lot of product on wand, so be careful or you can make a mess. I got mine on QVC and got 2 for $30.

IMG_2995

IMG_3035
Used with LOreal Mascara Primer

approved

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