Foundation Friday: It Cosmetics Confidence In A Foundation

Claims
–Oil free
–Velvet matte finish
–24 hours of coverage and hydration
–Full coverage
–Humidity proof
–Weightless on the skin
–Perfect for all skin types
–Flawless finish

Price
–$32 for 1.0 oz
Ulta, Sephora, itcosmetics.com

Shade Range
–48
–My Shade: 100 Light Ivory

Pros
–Skin loving ingredients i.e. hyaluronic acid, ceramides, collagen
–Shade range
–Shade match for me
–Packaging :: pump!
–Cruelty free
–Not a flat matte finish
–Didn’t cake or cling to dry patches
–Long lasting
–Weightless on the skin
–Lives up its claims

Cons
–Expensive

Thoughts
I love this foundation! Thank Heavens there is finally an It Cosmetics complexion product that works for me. The CC Cream and their powder foundations are too dark for me. I got full coverage with one layer, but I added a little extra to my chin because my foundation tends to rub off there. My only concern with this foundation was the matte finish, but it’s not a flat matte and it works on my dry skin. It got a little cakey between my brows, but everything cakes there. It lives up to all of its claims and love all of the skin loving ingredients.

Primers: Too Faced Hangover Rx, elf Blur Stick
Powder: Milani Prep+Set+Glow
Tools: It Cosmetics Heavenly Luxe Bye Bye Foundation No. 22 & Wet n Wild Sponge

IMG_8274
Before & After
IMG_8275
No makeup :: Foundation only :: Full face
IMG_8291
AM & PM

approved

Foundation Friday: BareMinerals Complexion Rescue Hydrating Stick

Claims
–Medium, buildable coverage
–Easy to blend
–All day wear
–Lightweight, not cakey
–Radiant finish
–Water-based
–Use as a foundation, contour, and concealer

Price
–$32
Ulta, Sephora, bareminerals.com

Shade Range
–20
–My shade: Opal

Pros
–SPF 25
–Convenient, nice heavy packaging
–Cruelty free
–Vegan
–No sulfates, parabens, phthalates, mineral oil
–Non-comedogenic
–Protects against pollution, environmental aggressors, heavy metals, and blue light
–Made with over 30% enhanced mineral water (give me all the hydration)
–Creamy, glides on easily and doesn’t tug
–Buildable coverage

Cons
–No shade match for me
–Shade range
–Expensive

Final Thoughts
As it says in the name, it’s super hydrating and looks great on dry skin. However, there is no shade match for me and I had to use a white mixer to make it work. The shade range isn’t very vast and the lightest shade is more warm/orange and at least 2 shades too dark for me. It claims to be a medium, buildable coverage and I agree with that. I would even say I got full coverage, all my redness was covered, but I think that’s due to the white mixer. It worked well with my other complexion products and I love the ingredients and benefits. I think is a great product, just wish there was a shade match for me.

IMG_8151
Before & Afer
IMG_8152
No makeup :: Foundation only :: Full face
IMG_8201
AM & PM

approved

Foundation Friday: LOreal Infallible 24 HR Fresh Wear

Claims
–Up to 24 hour staying power
–Lightweight, breathable texture
–Transfer-resistant
–Medium to full, buildable coverage
–Long lasting
–Waterproof
–Sweat-resistant
–Natural finish
–Suitable for all skin types

Price
–$14.99 at Ulta
–$11.99 at Target
–$11.97 at Wal Mart
–$14.99 at Walgreens

Shade Range
–30
–My shade: Pearl

Pros
–Easily accessible
–Shade range
–Packaging-pump!
–Looks good on my dry skin
–Easy to blend
–SPF 25
–Non-comedogenic
–Buildable coverage
–Natural finish
–Not cakey
–Lightweight
–Long wearing

Cons
–Fragrance
–Lightest shade leans yellow/warm

Final Thoughts
The formula is very thin and liquid-y. I got the lightest shade, Pearl, and it was a little too yellow so I mixed in some blue and white foundation mixers to make it work better for my skin tone. I could still my redness peeking through with just one layer. With two layers, I got high, medium coverage/low, full coverage. I blended it out with my Morphe M439 brush and then went in with my sponge to smooth everything out. I don’t love the fragrance, but it doesn’t linger. It really sits nicely on the skin and I love the finish. It worked well with my usual complexion products too. I’ve seen a few YouTubers just got nuts over this foundation and while I like it, it’s not life changing. I think if there was a better shade match for me, I would really love it.

Primer: Too Faced Hangover Rx, elf Blur Stick
Powder: Milani Prep+Set+Glow
Tools: Morphe M439, Wet n Wild Sponge

IMG_8080
Before & After
IMG_8081
No makeup :: Foundation only :: Full face
IMG_8117
AM & PM

approved

Foundation Friday: Milani Conceal + Perfect Stick

Claims
–Full coverage
–Blends seamlessly
–Transfer-proof
–Natural matte finish
–Lasts up to 12 hours
–Waterproof

Price
–$9.99 at milanicosmetics.com

Shade Range
–20
–My shade: 200 Porcelain

Pros
–Affordable
–Cruelty free
–Buildable coverage

Cons
–No shade match for me :: lightest shade too dark and too yellow
–Difficult to blend
–Not very creamy, tugged at the skin going on
–Broke up in certain areas of my face
–Availability

Final Thoughts
The original liquid formula is a great foundation, but not for dry skin. I knew it was likely that this one would have similar result, but I wanted to try it anyway. I didn’t look awful, certainly not the worst foundation I’ve ever used, but it didn’t look good. The shade was too dark and too yellow so I used the Models Own Foundation Stick in White to lighten it. One layer didn’t quite cover all my redness, so it’s not full coverage in one layer, but it is buildable. It worked with my usual concealer, under eye powder, and setting powder products. It was difficult to blend out, you’re definitely going to want a brush for this one. It’s not very creamy and as I was striping it on my skin, it really tugged. The finish is matte, but not a flat matte. I think if you have more normal/combo skin, you might like this. I’m sure it’s coming to drugstores, but right now I can only find it on Milani’s website which is where I purchased mine.

Primer: Too Faced Hangover Rx, elf Blur Stick
Powder: Milani Prep+Set+Glow
Brush: Morphe M439

IMG_7195
Before & After
IMG_7196
No makeup :: Foundation only :: Full face
IMG_7221
AM & PM
IMG_7182
You can see, I think, where it broke up and separated between my brows.
notapproved
No shade match=no approval

Foundation Friday: Maybelline Super Stay Full Coverage Powder

Claims
–Full coverage
–Creamy texture
–16 hour wear
–Easy to blend
–Matte finish
–Coverage of a liquid with the finish of a powder

Price
–$11.99 at Ulta
–$9.99 at Target
–$9.99 at maybelline.com
–$7.94 at Wal Mart
–$11.99 at Walgreens

Shade Range
–12
–My shade: Fair Porcelain

Pros
–Shade match for me
–Easily accessible
–Full coverage
–Creamy, blendable formula

Cons
–Not cruelty free
–Shade range

Final Thoughts
There’s a shade light enough for me and you get full coverage in a flash. I can’t ask for much more! I have been looking for a full coverage powder to use on light makeup days or days when I need to get ready in a flash and this is it. I’ve bought a second one to keep in my purse for touch ups. I have perioral dermatitis and dry skin so I knew it would cling in certain areas and it did, but it didn’t bother me. I will definitely continue to use and repurchase this product. It reminds me of a Tarte powder that I loved that was discontinued and I like this price better anyway!

I use it with the sponge it comes with or my Bare Minerals brush.

Primers: Too Faced Hangover RX, elf Blur Stick

IMG_5877
Before & After
IMG_5878
No makeup :: Foundation only :: Full face
IMG_5915
AM & PM

approved

 

Foundation Friday: Morphe Fluidity Full-Coverage

Claims
–Long-wearing
–Sweat proof
–Water-resistant
–Full-coverage
–Transfer resistant
–Great for all skin types

Price
–$18 for 1.0 oz at Ulta & morphebrushes.com

Shade Range
–60
–My shade: F1.10 Fairest with Neutral Undertones

Pros
–Affordable
–Oil free
–Paraben free
–Full coverage
–Long lasting
–Wasn’t too matte for my dry skin
–Didn’t cake on my dry skin
–Fragrance free
–Shade range and tones
–Cruelty free
–Shade match for me
–Easy to blend
–Worked well with my concealer/powder combo

Cons
–Availability :: can only get online, Morphe stores, and select Ulta stores

Final Thoughts
I got full coverage with one layer and I didn’t have to use much product. I got full coverage in one layer using a brush and a sponge. It covered ALL of my redness. At first, it didn’t want to stick to my nose, but that’s not unusual. I got it to stick using a sponge. I was worried that it would be too matte and drying on my VERY dry skin (thanks, cold weather), but it wasn’t. I do think it would dry down/set and not be tacky, but I always set with a powder regardless. Since my skin is dry, I use a fluffy brush and do a very light dusting. I almost bought shade F1.3 (fairest with pink undertones) because I have VERY pink undertones, but I think it would have been too dark. F1.10 was definitely the shade I needed. I think this is a great, full coverage foundation that is affordable.

Primer: Too Faced Hangover RX, elf Blur Stick
Powder: Milani Prep+Set+Glow
Tools: Morphe M439 and Real Techniques Sponge

IMG_7099
Before & After
IMG_7100
No makeup :: Foundation only :: Full face
IMG_7098
AM & PM (after the gym, but I don’t sweat a lot there)
IMG_7170
Swatch
IMG_7097
Shade comparisons

approved

Foundation Friday: Wet n Wild Photo Focus Stick

Claims
–Long-lasting coverage
–Semi-matte finish
–Infused with Argan and Sunflower Seed oils for intense moisture and seamless blendability

Price
–$5.99 at Target, Walgreens, wetnwildbeauty.com

Shade Range
–21
–My shade: Alabaster

Pros
–Affordable
–Shade match for me
–Gluten free
–Talc free
–Fragrance free
–Buildable coverage
–Cruelty free
–Vegan

Cons
–SUPER tacky so you have to set it
–Cakey
–Clung to dry patches
–Not very creamy, tugged going on

Final Thoughts
You get medium coverage with one layer and full with two. I could not get this to stay on my nose. This happens sometimes, but usually between a brush and a sponge, I can make something work. Not with this one! It looked SO cakey with and without being set with powder. It did have good coverage though, it covered all my redness with 2 layers. The first day I tried it, it made me SO oily. I looked in the mirror and my forehead was shining. I rummaged in my purse and found an oil blotting sheet and was shocked. My skin has not needed an oil blotting sheet or even gotten oily in YEARS. It was just AWFUL on my dry skin. The next time I tried it, I thought extra prep and moisturizing would help. NOPE. I love the original Photo Focus Foundation that is liquid, but this was a major FAIL.


Day 1
Too Faced Hangover Rx Primer
elf Blur Stick
Milani Prep+Set+Glow Powder
*This is my usual primer/powder combo that works well with almost every foundation I use and try*

IMG_5410
Before & After
IMG_5411
No makeup :: Just foundation :: Full face
IMG_5422
AM & PM
IMG_5409
Sorry if this is gross, but look how oily this foundation made me. I was SO shiny. My skin is dry AF and I never get oily.

Day 2
Origins GinZing Moisturizer & eye cream
Physicians Formula Rose All day Serum Primer
–Becca Hydra Mist Powder

IMG_5632
Before & After
IMG_5633
No makeup :: Just foundation :: Full face
IMG_5663
AM & PM
IMG_5645
You can see how it’s not clinging to my nose and how it just looks cakey and bad. My skin just looked like it was begging for moisture.

notapproved