Jaclyn Cosmetics

About –Started in 2019 by YouTuber Jaclyn Hill –The first launch was a line of lipsticks that FLOPPED, but the launches since then have been great (in my opinion) –Cruelty free –Select products available at Ulta and Morphe retailers –All products available at jaclyncosmetics.com –Some of the products have bulky packaging, but overall, I like the aesthetic –Cons: expensive, availability –Some of these products are … Continue reading Jaclyn Cosmetics

Ofra Cosmetics

About –Started by Ofra & David Gaito in 1994 –Based in Florida –Does everything in house from product creation to testing, manufacturing, testing, packaging, and shipping –Makeup & skincare –Most known for their liquid lipsticks and highlighters –Sold at Ulta, ofracosmetics.com Best Product Flexi Slick Lip Cream Underrated Product Flexi Slick Lip Cream Buy Lip products Pass – Improve Product offerings Tried –Northern Lights Primer (review) –Flexi Slick Lip Cream (review)–Long Lasting Liquid Lipstick –Pillow … Continue reading Ofra Cosmetics


About –Launched by Francois Nars in 1994 –First launch was 12 lipsticks –Famous Orgasm Blush was launched in 1999 and it’s a universally flattering shade. One of these blushes sells every minute in the US and is the number one selling blush in the US –Entire range of products in the Orgasm family—cream and liquid blushes, loose powder, illuminator, lip balm, lipstick, lip oil, liquid highlighter, … Continue reading NARS & NYX


About –Started in 2008 in Los Angeles –For those looking for killer makeup without killing their wallet –Started with brushes and expanded into color cosmetics –“Blend the rules” –Cruelty free –Available at Morphe stores, morphe.com, Ulta Best Product: Continuous Setting Mist  Underrated Product: Micro Brow Pencil Buy: All things eye related Pass: Liquid lipsticks Improve: — Tried —Continuous Setting Mist –Various brushes –Various sponges —Jaclyn … Continue reading Morphe


About–Deliver prestige quality products at afford prices –Fit the need of every skin tone, look, and attitude –Certified cruelty-free by PETA Co-founded by siblings Laurie Minc and Ralph Bijou in 2002 –Available at Ulta and mass retailers Best Product: Supercharged Brightening Undereye Tint Underrated Product: Brushes Buy: Lip products Pass: — Improve: Foundation offerings Tried —Highly Rated 10-in-1 Volume Mascara (review) —Screen Queen Foundation (review) … Continue reading Milani


About–Number one global cosmetics brand –Available in over 129 countries worldwide –More than 200 product offerings –Founded in 1915 by Chicago chemist Thomas Williams –Create accessible cosmetics with a cool, urban edge and a spirited style –Available at Ulta and all mass retailers Best Product: Instant Age Rewind Eraser Concealer Underrated Product: Master Chrome Highlighting Powder in Molten Pearl Buy: Mascaras Pass: Eyeshadow Palettes Improve: … Continue reading Maybelline

Makeup Revolution

About–Started in 2013 by Adam Minto and Tom Allsworth–Fast beauty concept—launch products weekly to being the latest beauty trends and product innovations to market quickly at affordable prices–Committed to inclusivity. To them, makeup matters—regardless of age, gender, ethnicity, or sexuality –#OpenMinds is Revolution’s call for everyone to celebrate diversity, embrace imperfection, respect self-expression and support beauty in its many shapes and forms –Best known for … Continue reading Makeup Revolution


About –Launched in Toronto, Canada in 1984 by makeup artist and photographer Frank Toksan and salon owner Frank Angelo –MAC=Makeup Art Cosmetics –Chose to establish itself as the ultimate color authority  –MAC AIDS Fund created in 1994 and to date the Viva Glam campaign has raised over $450 million for the fight against HIV/AIDS –Sold in over 120 countries –Available at Ulta, Nordstrom, maccosmetics.com (and … Continue reading MAC

Laura Mercier & LA Girl

About–Launched in 1996 by Laura Mercier  –She couldn’t find the formulas, colors, and textures she wanted so she set out to create her own –Introduced the first foundation primer to create a perfect canvas for makeup application –Best known for loose translucent powder and tinted moisturizer –Available at Ulta, Sephora, Nordstrom, lauramercier.com, and many other stores Best Product: Caviar SticksUnderrated Product: Matte Radiance Baked Powder … Continue reading Laura Mercier & LA Girl


About–What would become the LOreal Group was started by chemist Eugene Schueller in 1909 in Paris, France –Combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass –Signature phrase, “Because I’m Worth It” –Help every woman embrace her unique beauty while reinforcing her innate sense of self-worth –Covers the 5 major beauty categories—hair color, hair care, hair … Continue reading LOreal