Ofra Cosmetics

About –Started by Ofra & David Gaito in 1994 –Based in Florida –Does everything in house from product creation to testing, manufacturing, testing, packaging, and shipping –Makeup & skincare –Most known for their liquid lipsticks and highlighters –Sold at Ulta, ofracosmetics.com Best Product Flexi Slick Lip Cream Underrated Product Flexi Slick Lip Cream Buy Lip products Pass – Improve Product offerings Tried –Northern Lights Primer (review) –Flexi Slick Lip Cream (review)–Long Lasting Liquid Lipstick –Pillow … Continue reading Ofra Cosmetics

NARS & NYX

About –Launched by Francois Nars in 1994 –First launch was 12 lipsticks –Famous Orgasm Blush was launched in 1999 and it’s a universally flattering shade. One of these blushes sells every minute in the US and is the number one selling blush in the US –Entire range of products in the Orgasm family—cream and liquid blushes, loose powder, illuminator, lip balm, lipstick, lip oil, liquid highlighter, … Continue reading NARS & NYX

Morphe

About –Started in 2008 in Los Angeles –For those looking for killer makeup without killing their wallet –Started with brushes and expanded into color cosmetics –“Blend the rules” –Cruelty free –Available at Morphe stores, morphe.com, Ulta Best Product: Continuous Setting Mist  Underrated Product: Micro Brow Pencil Buy: All things eye related Pass: Liquid lipsticks Improve: — Tried —Continuous Setting Mist –Various brushes –Various sponges —Jaclyn … Continue reading Morphe

Milani

About–Deliver prestige quality products at afford prices –Fit the need of every skin tone, look, and attitude –Certified cruelty-free by PETA Co-founded by siblings Laurie Minc and Ralph Bijou in 2002 –Available at Ulta and mass retailers Best Product: Supercharged Brightening Undereye Tint Underrated Product: Brushes Buy: Lip products Pass: — Improve: Foundation offerings Tried —Highly Rated 10-in-1 Volume Mascara (review) —Screen Queen Foundation (review) … Continue reading Milani

Maybelline

About–Number one global cosmetics brand –Available in over 129 countries worldwide –More than 200 product offerings –Founded in 1915 by Chicago chemist Thomas Williams –Create accessible cosmetics with a cool, urban edge and a spirited style –Available at Ulta and all mass retailers Best Product: Instant Age Rewind Eraser Concealer Underrated Product: Master Chrome Highlighting Powder in Molten Pearl Buy: Mascaras Pass: Eyeshadow Palettes Improve: … Continue reading Maybelline

Makeup Revolution

About–Started in 2013 by Adam Minto and Tom Allsworth–Fast beauty concept—launch products weekly to being the latest beauty trends and product innovations to market quickly at affordable prices–Committed to inclusivity. To them, makeup matters—regardless of age, gender, ethnicity, or sexuality –#OpenMinds is Revolution’s call for everyone to celebrate diversity, embrace imperfection, respect self-expression and support beauty in its many shapes and forms –Best known for … Continue reading Makeup Revolution

MAC

About –Launched in Toronto, Canada in 1984 by makeup artist and photographer Frank Toksan and salon owner Frank Angelo –MAC=Makeup Art Cosmetics –Chose to establish itself as the ultimate color authority  –MAC AIDS Fund created in 1994 and to date the Viva Glam campaign has raised over $450 million for the fight against HIV/AIDS –Sold in over 120 countries –Available at Ulta, Nordstrom, maccosmetics.com (and … Continue reading MAC

Laura Mercier & LA Girl

About–Launched in 1996 by Laura Mercier  –She couldn’t find the formulas, colors, and textures she wanted so she set out to create her own –Introduced the first foundation primer to create a perfect canvas for makeup application –Best known for loose translucent powder and tinted moisturizer –Available at Ulta, Sephora, Nordstrom, lauramercier.com, and many other stores Best Product: Caviar SticksUnderrated Product: Matte Radiance Baked Powder … Continue reading Laura Mercier & LA Girl

LOreal

About–What would become the LOreal Group was started by chemist Eugene Schueller in 1909 in Paris, France –Combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass –Signature phrase, “Because I’m Worth It” –Help every woman embrace her unique beauty while reinforcing her innate sense of self-worth –Covers the 5 major beauty categories—hair color, hair care, hair … Continue reading LOreal

Kylie Cosmetics

About–Started by Kylie Jenner in 2014 with the infamous Lip Kit –Full range of color cosmetics –Launced Kylie Skin in 2019 –Cruelty free –Available at Ulta, kyliecosmetics.com Best Product: Velvet Liquid LipsticksUnderrated Product: Bronzer Buy: Complexion EnhancersPass: Eyeshadow Palettes Tried –Concealer (review)–Bronzer –Kylighter –Matte Liquid Lipstick (review)–Velvet Liquid Lipstick (review) –Gloss (review) –Lip Liner To Try –Kylight Stick –Bronzer Stick –Loose Setting Powder –Blush Stick … Continue reading Kylie Cosmetics