About–Started in 2001 by female entrepreneur –Came to US in 2008–Cruelty free (some vegan products too)–Available at Ulta, Best Product: Micro Precise Eyebrow PencilUnderrated Product: Melted Chrome Eyeshadow Buy: MascarasPass: Complexion products (foundation, concealer) Improve: Foundation and concealer offerings and shades Tried—Bye Bye Panda Eyes! Mascara (review)—Camouflage + Matt Concealer (review)—Lash Princess Mascara & Waterproof—Volume Booster Lash Primer—Make Me Brow Eyebrow Gel—Stay 8H Waterproof … Continue reading Essence

Mascara Monday: Wet n Wild Big Poppa

Claims–Outrageously volumizing –Dramatically lengthening–Intensely black–Formulated with Castor oil and omega-6 fatty acids to nourish and strengthen lashes Price–$5.99 at Ulta, Target–$4.98 at Wal Mart–$4.99 on Amazon Shade Range–1, Black Pros–Affordable–Vegan–Cruelty free–No smudging–Easily accessible–Easy to remove–Packaging, love the crown–Length–Separation–Builds easily–No flaking–Super black formula Cons–No waterproof option (yet)–No shade variation–Not much volume–Drier formula Final Thoughts–Drier formula which can be a little harder to work with (in my … Continue reading Mascara Monday: Wet n Wild Big Poppa

Foundation Friday: Ulta Velvet Matte Longwear

Claims–Full coverage–Creamy, velvet texture–Natural matte finish–Moisture loving ingredients Price–$16 at Ulta for 1.0 oz Shade Range–26–My Shade: Fair Cool Pros–Fragrance free–Oil free–Ingredients :: Vitamin E, hyaluronic acid, Glyeryl Glucoside –Sleek packaging–Cruelty free–Full coverage–Easy to blend–Flawless finish–Didn’t cake with powder–Not overly matte/drying–Agree with all claims–Lightweight–Shade match for me Cons–Shade range (need more deep shades) Final Verdict–I really thought this would be a flop because it’s matte … Continue reading Foundation Friday: Ulta Velvet Matte Longwear


About–All products are vegan and cruelty free–Quality products at an affordable price–Available at Ulta, Wal Mart, Target, Walgreens, Best Product: Putty BlushUnderrated Product: Lip prrodcuts Buy: Camo ConcealerPass: Blush, bronzer, highlighter Improve: Foundation Tried—Camo CC Cream (review)—Poreless Putty Primer {original and luminous} (review)—Camo Concealer (review)—Putty Blush (review)—Hydrating Camo Concealer (review)—Flawless Finish Foundation (review)—Halo Glow Setting Powder (review)—Bite-Size Face Duo—Stay All Night Micro-Fine Setting Mist—Poreless … Continue reading elf

Speed Reviews: Volume VII

Morphe The Big Lash Primer–Claims—Ingredients known to condition :: preps lashes for larger than life volume :: amplifies the effects and color intensity of mascara–Price–$10 at Ulta,–Pros—Affordable :: cruelty free :: agree with all claims :: can see a visible difference in lashes with this :: separates and elongates lashes for mascara application–Cons—Availability–Final—LOVE :: LOreal Mascara Primer is the primer that I measure against … Continue reading Speed Reviews: Volume VII

Mascara Monday: Urban Decay Lash Freak

Claims–Intensely volumizing–Lengthens–Lifts–Dramatic, wide-eyed look–Lasts up to 20 hours–Smudge-and sweat-proof–Ultra-pigmented Price–$13 mini–$25 full size—Sephora, Ulta, Nordstrom Shade Range–1 :: Black Pros–Mini size for travel/testing–Innovative wand design–Cruelty free–Love the green packaging, very eye catching–Lifts–Lengthens–Separates–Pigmented–Wand grabs each lash, like I was painting each individual lash–Ball at the tip of the wand allows you to get right to the root–No smudging–Easy to remove–No flaking–Held a curl Cons–Expensive–No other shade … Continue reading Mascara Monday: Urban Decay Lash Freak

Foundation Friday: Essence Pretty Natural Hydrating

Claims–Natural finish–Medium coverage–Weightless feel–Lightweight Price–$6.99 at Ulta,–1.05 oz Shade Range–16 at Ulta –31 at–My Shade: 010 Cool Porcelain Pros–Cruelty free–Vegan–Ingredients :: aloe vera, hyaluronic acid–Oil free–Affordable–Buildable coverage–Lightweight–Hydrating–Shade range–Shade match for me–Easy to blend–Natural finsih Cons–Not all shades available at Ulta–Availability (Ulta or online only) Final Thoughts–One layer=light coverage, two layers=medium coverage–I had several active (RED!) breakouts when I tested and I wanted additional … Continue reading Foundation Friday: Essence Pretty Natural Hydrating

Wet n Wild Incognito All-Day Full Coverage Concealer

Claims–All-day wear–Matte–Buildable, medium-to-full coverage–Richly pigmented–Seamlessly blendable–Hydrating ingredients Price–$4.99 at Ulta, Amazon,–$3.99 at Target–$3.98 at Wal Mart Shade Range–8 at Target, Ulta, & Amazon–21 on & Wal Mart–My Shade: Fair Beige Pros–Affordable–Cruelty free–Easily accessible–Vegan–Ingredients :: shea butter, licorice root extract, mango seed butter–Easy to blend–No creasing–Minimal settling–Worked with other under eye products–Applicator Cons–Not all shades available at all retailers Final Thoughts–Fair Beige was the … Continue reading Wet n Wild Incognito All-Day Full Coverage Concealer

Dose of Colors

About–Founded by Anna Pertrosian in 2013–Cruelty free–User friendly, function, and on trend products–Products with minimal effort and maximum results–Made for everyone, everyday–Liquid lipsticks and influencer collabs put them on the map–Available on, Ulta (select products) Best Product: Meet Your Hue ConcealerUnderrated Product: Meet Your Hue Concealer Buy: Lip producutsPass: Eyedeal Duos Improve: Product offerings Tried—Liquid Matte Lipsticks—Meet Your Hue Foundation (review)—Meet Your Hue Concealer … Continue reading Dose of Colors

Foundation Friday: Best Selling Foundations at Sephora….and my thoughts

I got this post idea from Taylor Wynn. She is one of my favorite YouTubers and you need to be watching her. At the time I wrote this post, there were 34 foundations in the “Best Sellers: Makeup” category. I’ve reviewed a lot of them, tried a few with no formal review, and there are some on my “To Try” list. The current list is … Continue reading Foundation Friday: Best Selling Foundations at Sephora….and my thoughts