the Hannah Hardy

J CAT BEAUTY

About
–JCAT=Just Cruelty-Free Affordable Trendy
–High quality and smart pricing makeup
–Cruelty free
–Started in 2012
–Sold at Ulta, jcatbeauty.com

Best Product: Staysurance Water Sealed Zero-Smudge Concealer
Underrated Product: —

Buy: Skin/Aqua/Staysurance products
Pass: Eye products

Improve: Shade range

Tried
–Skinsurance Max Coverage Silky Foundation (review coming)
–Staysurance Water Sealed Zero-Smudge Concealer (review)
–Aquasurance Compact Foundation (review coming)
–Luxe Pro Powder
–You Glow Girl Baked Highlighter
–Pris-Metal Chrome Eye Mousse

To Try
–Hydrating Face Primer
–Blush Mallow Soft Blusher

My Opinion
J Cat Beauty doesn’t have a large range of products. They are smaller company, but I enjoy most of the products I’ve tried. They have fair skin friendly products which I appreciate, but they aren’t many deep shades and that’s unacceptable. A lot of people love their Pris-Metal Chrome Eye Mousses but they didn’t work for me. I hope the brand will continue to grow and release new products.

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JUVIA’S PLACE

About
–Combine traditions of African heritage with formulas designed for full coverage and max pigmentation
–Beauty that is wearable and affordable by all
–Started by Chichi Eburu in 2016
–Cruelty free
–All products are vegan except The Warrior Eyeshadow Palette
–Sold at Ulta, juviasplace.com

Best Product: Tribe Volume 3 Highlighter
Underrated Product: I Am Magic Concealer

Buy: Complexion Products & eyeshadow palettes
Pass: —

Tried
–I Am Magic Velvety Matte Foundation (review)
–I Am Magic Concealer (review)
–Shade Sticks (review)
–Tribe Volume 3 Highlighter

To Try
–The Nude Velvety Matte Lipstick
–Luxe Lip Liner
–The Reds Velvety Matte Lipstick
–Nourishing Lip Balm-Peppermint
–Brushes
–The Saharan Gel Eyeliner
–The Taupes Eyeshadow Palette

My Opinion
I LOVE Juvia’s Place. Their shade range and tones for their complexion products are amazing. They have something for super fair skin like mine and the deepest, darker tones as well. I have loved all the products I have tried from them. Their complexion products are full coverage so if you light a tinted moisturizer, no makeup look, you might want to skip over those. I haven’t tried their eyeshadows because I don’t wear eyeshadow often, but I know lots of people rave about them. This brand is one to watch.

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JEFFREE STAR COSMETICS

About
–Started by Jeffree Star in 2014 with liquid lipsticks
–Cruelty free
–Available at jeffreestarcosmetics.com, beautylish.com

Best Product: Magic Star Concealer
Underrated Product: Magic Star Setting Powder

Buy: Complexion Products
Pass: —

Improve: Need more neutral eyeshadow palettes

Tried
–Magic Star Concealer (review)
–Magic Star Setting Powder (review)
–Magic Star Luminous Setting Powder
–Mini Orgy Eyeshadow Palette
–Skin Frost
–Velour Lip Liner
–Velour Liquid Lipstick

To Try
–Velour Lip Scrub
–Velvet Trap Lipstick
—Mascara

My Opinion
If you’re into makeup and YouTube, you know Jeffree Star is a controversial figure. I’m not here to discuss him as a person, I’m only about the makeup. The man knows makeup and how to make good makeup. I love his concealer and his powders. I do like his liquid lipstick formula and his lip liners, but it’s not something I can’t access easier and cheaper. I love his concealer and setting powder. He has an awesome shade range and products for fair skin folk like myself. I hope he will make a foundation in the same formula as the concealer.