Foundation Friday: Best Selling Foundations at Ulta…and my thoughts

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I got this post idea from Taylor Wynn. She is one of my favorite YouTubers and you need to be watching her. You can see what I thought of the Sephora Best Sellers here.

There are almost 200 foundations available on the Ulta website. When you sort by “Best Sellers,” the field isn’t narrowed, just rearranged. When I did this post with Sephora foundations, I mentioned 34 foundations so I took the top 36 options from Ulta to share my thoughts on. There are a lot of overlaps between Ulta and Sephora and I didn’t want to repeat those products so they are excluded from this list. The current list is different and is probably different daily, but we’re going with this one.

I’ve reviewed a lot, tried a few with no formal review, and there are some on my “To Try” list.

Foundations I’ve Reviewed
Tarte Face Tape, $39 (APPROVE, review)
Colour Pop Pretty Fresh Hyaluronic Tinted Moisturizer, $14 (APPROVE, review)
LOreal Fresh Wear, $14.99 (APPROVE, review)
Juvia’s Place I Am Magic, $20 (APPROVE, review)
BareMinerals Complexion Rescue Hydrating Foundation Stick SPF 25, $32 (APPROVE, review)
Tarte Foundcealer, $39 (APPROVE, review)
PUR 4-in-1 Love Your Selfie, $36 (APPROVE, review)
Becca Ultimate Coverage, $44 (NOT APPROVED, review)
Estee Lauder Futurist Hydra Rescue Moisturizing Makeup, $45 (NOT APPROVED, review)
Makeup Revolution Conceal & Define Full Coverage, $12 (APPROVE, review)
Clinique Even Better Refresh Hydrating, $32 (APPROVE, review)
Maybelline Matte + Poreless, $7.99 (APPROVE, review)
PUR 4-in-1 Pressed Mineral Powder SPF 15, $29.50 (APPROVE, review)

MAC Studio Fix Powder, $31:: I like this one, but there are cheaper options that do the same thing
MAC Studio Fix Fluid, $31 :: Loved this when I had oily skin. I don’t think it would work as well for me now.
Tarte Amazonian Clay Full Coverage, $39 :: Loved when I had oily, but it’s too matte for me now. Tarte shades lean yellow
It Cosmetics Bye Bye Foundation, $39.50 :: Haven’t tried the matte version, but It Cosmetics doesn’t have shades that match me well. Original was too emollient for me.

No Shade Match for Me
Urban Decay All Nighter Liquid, $40
It Cosmetics Bye Bye Foundation Powder, $38
It Cosmetics Celebration Illumination Full Coverage Powder, $36
It Cosmetics Celebration Full Coverage Powder, $36
It Cosmetics Your Skin But Better CC+ Powder, $35
Dermablend Flawless Corrector Drops, $40
MAC Studio Fix Soft Matte Foundation Stick, $31

The Rest
Clinique Stay Matte Oil-Free, $28.50
Clinique Acne Solutions Liquid Makeup, $29.50
Clinique Superpowder Double Face Makeup, $28.50
Benefit Hello Happy Flawless Brightening, $30
Lancome Teint Idole Stick, $43
Lancome Renergie Lift Makeup Foundation, $50
Estee Lauder Double Wear Powder, $43
Tarte Shape Tape Powder, $32
Lancome Dual Finish Multi-Tasking Powder, $41

Best for Oily SkinTarte Amazonian Clay Full Coverage
Best for Dry SkinTarte Foundcealer
Best Normal/OverallPUR 4-in-1 Love Your Selfie
Most LongwearingTarte Face Tape
Most CoverageJuvia’s Place I Am Magic
Light CoverageColour Pop Pretty Fresh Hyaluronic Tinted Moisturizer

3 thoughts on “Foundation Friday: Best Selling Foundations at Ulta…and my thoughts

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