–Founded by Anna Pertrosian in 2013
–User friendly, function, and on trend products
–Products with minimal effort and maximum results
–Made for everyone, everyday
–Liquid lipsticks and influencer collabs put them on the map
–Available on doseofcolors.com, Ulta (select products)
Improve: Product offerings
This is a smaller, indie brand, but they’ve made their impact and gotten their name out there. They’ve had very successful collaborations with influencers like Desi & Katy and Sarah (iluvsarahii). I’ve tried their foundation and concealer and liked both. They released these complexion products with amazing shade ranges, 42 and 22 respectfully, right out of the gate which is amazing for such a small company. There is definitely room for more products–mascara, powder, etc. I have tried the limited edition eye shadow palette they did with Desi & Katy and it was amazing. The shades were pigmented, easy to blend, and super creamy. I don’t like their Eyedeal Duos. They are great in theory, but I didn’t think they were pigmented enough. The branding and thoughts behind their products are awesome and I definitely think they are on to something. I hope they continue to release new things and fun collabs.