Benefit

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About
–Started by twin sisters, Jean and Jane in 1976 as the “face place”
–Became Benefit in 1990
–Laughter is the best cosmetic
–Known for their fun, colorful packaging
–Available at Ulta, Sephora, Nordstrom

Best Product: Roller Lash Mascara
Underrated Product: Hoola Quickie Contour Stick (apparently they don’t make this anymore)

Buy: Cookie Powder Highlighter
Pass: Foundations, POREfessional Primers

Improve: Complexion shade range

Tried
Gimme Brow + Volumizing Eyebrow Gel
The POREfessional Face Primer (hydrating version too)
Hoola Lite Matte Bronzer
They’re Real! Lengthening Mascara
Roller Lash Curling Mascara (review)
–Hello Happy Soft Blur Foundation (review)
BADgal Bang! Volumizing Mascasra (review)
Cookie Powder Highlighter
The POREfessional: Matte Rescue Gel
GALifornia Powder Blush
Ka-BROW! Eyebrow Cream Gel Color
High Brow Eyebrow Highlighter
They’re Real! Push-Up Gel Eyeliner
Boi-ing Hydrating Concealer
–Hoola Quickie Contour Stick
Dandelion Brightening Finishing Powder

To Try
The POREfessional: Super Setter
They’re Real! Magnet Extreme Lengthening Mascara

My Opinion
I love Benefit’s packaging and they certainly know how to draw folks to their brand/products. They get an A+ for that. They get an F for their shade range though. Their foundations come in 12 shades. TWELVE. That’s appalling. I really want to try the Boi-ing Cakeless Concealer but the lightest shade is too dark for me. Their brow line really revived their brand a few years ago when it launched and other than their fun box powders, their brow products are really what they are known for. However, almost all of their brow products can easily be duped at the drugstore. Their Cookie highlighter is GORGEOUS, but again, too dark for me. They released lighter and deeper shades of their famous Hoola bronzer so I need them to release lighter and deeper shades of the rest of their products. The POREfessional primer is loved by many, but it’s too slick for me and doesn’t really fill in my pores. I LOVE their Roller Lash mascara, but I hate they stopped making it in brown. I love their box blushes, but I really hate the bulky packaging. They have complexion enhancers, eyes, and brows nailed down, they really just need to work on improving their complexion shade range and offerings.

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