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–Founded in Australia in 2001
–Cruelty free
–Glowing complexion products for every skin type and color
–Best known for their Jaclyn Hill collabs and highlighters
–Sold at Ulta, Sephora, Nordstrom,

Best Product: First Light Priming Filter Face Primer
Underrated Product: Mineral Blushes

Buy: Complexion Enhancers (blush, bronzer, highlighter)
Pass: Setting Powders

Improve: Complexion product shade range. Their lightest shades are DARK

Hydra-Mist Set & Refresh Powder (review)
Shimmering Skin Perfector Highlighter (pressed & liquid)
Hydra-Light Plumping Lip Balm
Skin Love Weightless Blur Foundation (review coming!)
Ultimate Coverage 24 Hour Foundation (review)
Backlight Priming Filter
First Light Priming Filter
Skin Love Brighten & Blur Primer
Anti-Fatigue Under Eye Primer
Aqua Luminous Perfecting Foundation (review)
Mineral Blush
Soft Light Blurring Powder (review)

To Try
Light Shifter Finishing Veil Setting Powder

My Opinion
Honestly, I find this brand boring. They don’t launch new products very often and when they do, I’m not usually excited. They also release a lot of limited edition products. That doesn’t bother me, but I know some people don’t like a lot of limited edition items because they are hard to get. I will say that they have glow figured out. If glowy skin is your thing, this brand is for you. They seriously need to work on their foundation, concealer, and powder shades. Their lightest shade is DARK and their idea of porcelain is pure laughable. I have tried some of their foundations but I had to use a lot of white mixer every time. Their Jaclyn Hill collab, Champagne Pop, really put them on the map, but it also got them in some hot water. Their primers are excellent and the one complexion product they do well. Their Soft Light Blurring Powder comes in two shades–pink and golden. Two shades?! Why bother? Neither shade works for me as they are both too dark. The Hydra-Mist powder is very unique. It is good for dry skin, but it doesn’t work with all foundation. One of their latest launches, the Becca Zero line, is quite possible the stupidest makeup launch in history. A zero pigment foundation? That’s called primer. They also don’t have a full range of products. There are no brow products, mascaras, or permanent eye shadows and/or eye shadow palettes. I do really want to try their new setting powder as a finishing powder. It looks really pretty and really promising!


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