Anastasia Beverly Hills

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–#1 brow brand in the US
–Created/started by Anastasia Soare
–First product launched in 2000
–Anastasia patented the “Golden Ratio” method of shaping brows
–Cruelty Free brand
–Best known for all things brows
–Sold at Ulta, Sephora, Nordstrom,

Best Product: Clear Brow Gel
Underrated Product: Single Eye Shadows

Buy: Clear Brow Gel
Pass: Brow Wiz, Definer, Pomade (comparable items at the drugstore that are much cheaper)

Improve: Complexion products

Dipbrow Gel
Brow Wiz
Clear Brow Gel
Single Shadows
Luminous foundation (review)
Loose Setting Powder (review)
Stick Foundation, only comes in highlight & contour shades now (review)
Loose Pigment Shadows
Liquid Lipsticks
Lip Gloss

To Try: Lash Brag Mascara

My Thoughts
Anastasia has been the brow authority for years. However, at this point in the game, there are tons of drugstore dupes for their signature products. There’s no need to pay $23 for the Brow Wiz when I get the same thing with a $3 Wet n Wild pencil. I would argue that one of their best selling products was the highlighter collaboration they did with beauty influencer, Amrezy, which was limited edition and is currently unavailable. SO many people love that highlighter and it is highly coveted. It sold out one time and they brought it back for a second round. I guarantee it would sell out again if they brought it back. I’ve never tried one their eye shadow palettes, but they are very popular and sell really well. The Modern Renaissance palette is one of the most popular warm tone palettes ever created and sold. I’m not a palette kind of gal because I don’t wear eyeshadow enough to warrant spending $45 on one. I did create my own quad with the single shadows and I was really impressed with the pigmentation and blendability. The shade Vermeer is the MOST gorgeous shade of eyeshadow ever created, in my humble opinion. There is one ABH product that is a staple in my collection and one product that I absolutely can’t live without and that is the Clear Brow Gel. I have tried several proclaimed dupes but nothing compares. It tames my wild brow hairs and keeps my brows in place all day. I have repurchased a few times and will continue to do so. I liked their Luminous Foundation, but I think they could step it up in the complexion department. There is definitely room for expansion on that end. I love their lip products as well, but again, nothing I can’t get cheaper from another brand.

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