Foundation Friday: Joah Truly Yours

Claims
–Hydrating
–Flawless finish
–Brightening
–Lightweight coverage
–Smoothing
–Soft matte finish
–Buildable coverage

Price
–$8.99 at joahbeauty.com & CVS

Shade Range
–12 on Joah’s website
–8 at CVS
–My shade: Porcelain

Pros
–Affordable
–Buildable coverage
–Easy to blend
–Cruelty free
–Lightweight
–Long lasting

Cons
–Availability
–Lightest shade too yellow for me
–Shade range
–Messy packaging
–Sits on the skin

Final Thoughts
–Builds to full coverage
–Shade range and tone need work
–Lightest shade is very yellow
–I don’t agree with the claims of hydrating and smoothing. It sits on my skin and doesn’t absorb
–Didn’t look cakey, but felt heavy
–More of a natural finish than soft matte, in my opinion
–Blends and builds easily
–Don’t love the dropper packaging as it can be messy
–Lasted all day
–Pass for me

Primers: Smashbox Primer Water, First Aid Beauty Coconut Smoothie
Powder: Fenty Pro Filt’r in Butter
Tools: It Cosmetics Love Is The Foundation Brush, Miss A Sponge
Setting Spray: Catrice Dewy Glow

Before & After
No makeup :: Foundation only :: Full face
AM & PM

2 thoughts on “Foundation Friday: Joah Truly Yours

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