Foundation Friday: Juvia’s Place I Am Magic

Claims
–Long lasting
–Designed for ALL skin tones
–Refine texture
–Flawless coverage
–Even out complexion
–Smooth application
–Suitable for all skin types
–Erases blemishes
–Soft matte finish
–Full coverage

Price
–$20 at Ulta and juviasplace.com 
–1.0 oz

Shade Range
–42
–My shade: 740 Marisol

Pros
–Cruelty free
–Shade range
–Affordable
–Lives up to claims
–Worked well with my other complexion products
–Easy to blend with brush or sponge
–Affordable
–Packaging
–Full coverage
–Shade match for me
–Longwearing

Cons
–Online or Ulta stores only
–Shade matching with the descriptions was a little difficult
–Felt a little heavy on the skin, but to a point where I wouldn’t wear it

Final Thoughts
I could not wait to try this foundation. I am all about full coverage so as soon as it was on the Ulta site, I purchased it. I originally purchased 730 Isla, the next to lightest shade because the description sounded like the best match. Wrong. I’m always the lightest shade so I don’t know why I thought this would be different. Of course, I wore it anyway. The first day I wore it mixed with the LA Girl White Mixer. It was a hot mess. The color was off, it was cakey, it broke up, just overall not cute. I went to Ulta and exchanged 730 for 740 and tried again. The second day, I mixed in the elf Hydrating Booster Drops and those few drops made a world of difference. My face looked flawless and filtered. The formula is thick, but it’s easy to blend with a brush or sponge. With my dry skin, I can only wear this if I use the hydrating drops, it does not work for me on its own, and that’s fine. With this foundation, you can tell you’re wearing makeup, but it doesn’t look heavy or sit odd on the skin.

The only other Juvia’s Place product that I’ve tried is this highlighter and I am OBSESSED. It is so pretty and so affordable. I want to try this eye shadow palette and the concealer that was released with this foundation next.

Primer: Urban Decay b6 Spray, Catrice Aqua Fresh + Physicians Formula Rose All Day (mixed), Becca Skin Love Blur
Powders: Maybelline Super Stay Full Coverage (nose & chin), Catrice Prime & Fine Waterproof Mattifying Powder, Too Faced Peach Blur
Tools: Sonia Kashuk Sponge
Setting Sprays: Essence Keep It Perfect, LOreal Shake & Glow Dew Mist

IMG_1258

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Before & After
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No makeup :: Foundation only :: Full face
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AM & PM

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