Foundation Friday: It Cosmetics Confidence In A Foundation

Claims
–Oil free
–Velvet matte finish
–24 hours of coverage and hydration
–Full coverage
–Humidity proof
–Weightless on the skin
–Perfect for all skin types
–Flawless finish

Price
–$32 for 1.0 oz
Ulta, Sephora, itcosmetics.com

Shade Range
–48
–My Shade: 100 Light Ivory

Pros
–Skin loving ingredients i.e. hyaluronic acid, ceramides, collagen
–Shade range
–Shade match for me
–Packaging :: pump!
–Cruelty free
–Not a flat matte finish
–Didn’t cake or cling to dry patches
–Long lasting
–Weightless on the skin
–Lives up its claims

Cons
–Expensive

Thoughts
I love this foundation! Thank Heavens there is finally an It Cosmetics complexion product that works for me. The CC Cream and their powder foundations are too dark for me. I got full coverage with one layer, but I added a little extra to my chin because my foundation tends to rub off there. My only concern with this foundation was the matte finish, but it’s not a flat matte and it works on my dry skin. It got a little cakey between my brows, but everything cakes there. It lives up to all of its claims and love all of the skin loving ingredients.

Primers: Too Faced Hangover Rx, elf Blur Stick
Powder: Milani Prep+Set+Glow
Tools: It Cosmetics Heavenly Luxe Bye Bye Foundation No. 22 & Wet n Wild Sponge

IMG_8274
Before & After
IMG_8275
No makeup :: Foundation only :: Full face
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AM & PM

approved

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