–12x more volume
–Buildable volume and length
–No flaking or smudging
–24 hour wear
–2 :: black and brown
–Waterproof option available
–Mini size available for travel/testing
–Lots of volume
–Not cruelty free
–Only available at specialty stores
–I LOVE the volume it gives my lashes.
–No flaking or smudging all day which is important to me
–I got this half off during Ulta 21 Days of Beauty. It is definitely $12.50 good, but I don’t know that I’d pay full price for it. It reminds me of the Maybelline Total Temptation Mascara which is much cheaper.